I create my designs by understanding the end user and what the project is to achieve, and using these methods I ensure that my designs match the end objective. Creativity is of course hugely important, and so are business requirements - meeting a brief without going over budget or deadline is essential. 

 

I started out working as a Junior Mac Operator in a reprographics studio, where I learnt the real basics of print. Having a thorough knowledge of the print process has helped me in my career when designing, as even the plainest design can be transformed using a blind emboss or a spot colour.

 

Over the years I have worked with many large companies like Selfridges, WH Smiths, Asthma UK and more recently Playstation, Rugby World Cup and Winkworth. This, along with 19 years of experience designing corp lit, magazines, advertising, presentations, emailers and front-end websites, I have a broad range of skills and knowledge to offer.